So what is the deal with organic makeup?
The terms organic, natural, mineral, eco-friendly are everywhere these days. More and more people are becoming vary of what they put in their bodies and where there food comes from, keeping an eye out for organic and fair trade labels. In recent year organic makeup has spread like wildfire and certified cosmetic brands are highly sought-after. So what is it exactly and is organic better?
What is organic makeup?
Organic makeup is an all-natural makeup made from plant extracts, essential oils and vitamins and minerals. It’s not tested on animals and contains no preservatives, chemicals, parabens, GMOs or synthetics. Each ingredient should be a product of organic agriculture. The processes through which the ingredients are obtained should be respectful to the environment and only physical transformations of the individual ingredient are allowed; distillation, drying of plants, filtration etc. On the other hand, the majority of conventional makeup is processed synthetically with use of chemicals.
Best organic brands: Physicians Formula, Ecco Bella, Bare Minerals, Dr. Hauschka, Sephora Natural and Organic Makeup
How do I know which makeup is actually organic?
Beware! Check the label and look out for the organic certificate. There’s different types of organic certificates:
100% Organic: the product should contain solely organic ingredients. Product may display the USDA Organic Seal.
Organic: this product must contain at least 95% of organic ingredients. The remaining product must come from substances approved on the National List of non-organically produced agricultural products that are not commercially available in organic form. Product may display the USDA Organic Seal.
Made with Organic Ingredients: the product must contain at least 70% organically produced ingredients. These products are not permitted to display the USDA organic seal.
So what is natural makeup?
The term natural makeup doesn’t hold much meaning. It’s mainly a marketing term and these products’ ingredients are not regulated. It only means that some ingredients should come from natural sources. Still, the product can contain as much as 30 (or more!) percent of unnatural synthetic ingredients. Keep an eye on the label: while you might be looking for a product containing plant-based ingredients, these might be few and far in between. The product should contain things you recognize, such as shea butter or coconut oil, and not long compound words for chemicals, such as cyclotetrasiloxane.
Ok… what is mineral makeup then?
Mineral makeup is made from minerals and pigments that exist in nature and contains no preservatives, which tend to irritate and dry out the skin. This makes it a go-to product for people with sensitive skin. Be careful: most makeup contains some minerals and therefore could be labelled as mineral makeup. Make sure the product you’re buying is 100% minerals.